The approach
Rose brought Bam’s panty liners into a get-ready-with-me routine, combining a direct product explanation with her own experience and a familiar social format.
UGC content
Bam
Introduce Bam’s period-care products in a personal format that feels natural and useful on social.
What was delivered
- Creator-led vertical UGC video
- Get-ready-with-me format
- Product explanation and direct-to-camera storytelling
What we can evidence
The supplied example makes the product and its everyday use easy to understand while keeping the presentation personal.
Campaign recap
See the activation in motion.
Creator example — Rose’s vertical UGC video for Bam.
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