The approach
TikBox matched Max Zeegers to a five-video UGC series built around realistic spaces at home, including the couch and living room. Each product was integrated into a familiar situation with the creator at the centre.
On-location content / UGC content
Show a range of home products in settings that feel recognisable, useful and natural rather than staged.


TikBox matched Max Zeegers to a five-video UGC series built around realistic spaces at home, including the couch and living room. Each product was integrated into a familiar situation with the creator at the centre.
Across five distinct videos, Max brings the products into everyday home moments, keeping each scenario recognisable and the product use natural.
Campaign recap
Campaign recap — the five-video Bol.thuis content series in one vertical edit.
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