The approach
TikBox matched Pearle with Bonne, who used his energetic fashion style to showcase sunglasses from Ray-Ban, Oakley and Emporio Armani in a polished TikTok.
Influencer marketing
Pearle
Introduce Pearle's summer sunglasses collection through a fresh fashion perspective that could hold attention in short-form video.
What was delivered
- Creator-led summer concept
- Sunglasses styling video
- TikTok publication
What we can evidence
The published collaboration presents the collection through Bonne's own fashion-led tone, giving the product a personal and social-native context. No performance data was supplied.
Campaign recap
See the activation in motion.
Original campaign video from the published creator collaboration.
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