The approach
TikBox paired Philips with Max, who built the story around the thoughts and phases many men recognise while shaving, keeping OneBlade central throughout the video.
UGC content
Philips
Make Philips OneBlade relevant through a grooming situation that felt familiar, humorous and easy to recognise.
What was delivered
- Creator-led grooming concept
- Product demonstration video
- TikTok publication
What we can evidence
The published video places OneBlade inside a relatable shaving narrative rather than presenting it as a standalone product demonstration. No performance data was supplied.
Campaign recap
See the activation in motion.
Original campaign video from the published creator collaboration.
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